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Natura Siberica boosts exports to Middle-East, Asia-Pacific Region

The company expects a ramp-up in sales driven by markets in India, Saudi Arabia and Singapore in 2023

MOSCOW, November 30. /TASS/. Natura Siberica plans to expand its presence in the markets of the Middle East and the Asia-Pacific Region, the Russian cosmetics producer said on Wednesday.

"In November 2022, the company is not merely keeping positions with leading retailers in Europe but has also launched a new sales plan in markets in the Middle East and the Asia-Pacific Region," Natura Siberica said.

The company expects a ramp-up in sales driven by markets in India, Saudi Arabia and Singapore in 2023. "The markets in the Asia-Pacific Region and the Middle East are highly promising for development of Natura Siberica’s brands. We see great interest in Russian brands and high quality cosmetics in these countries. Saudi Arabia, along with Greece, is already among the leaders of overseas distributors of Natura Siberica. The potential of other countries is no less great," said CEO of Natura Siberica Felix Lib.

The company’s incremental growth in turnover in Asian nations was 64% this year and growth of 155% is projected for next year. The development program includes turnover growth over the next five years and a large-scale expansion of the product range with new lines.

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