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Post-McDonald’s era: Russian successor picks new logo

The press service did not provide a detailed description of the new trademark

© Sistema PBO Press Service/Izvestia

MOSCOW, June 9. /TASS/. The fast-food service, which will replace McDonald’s in Russia, has selected a new logo, a spokesperson with Sistema PBO told TASS.

The Sistema PBO company manages the chain of McDonald’s restaurants after the corporation left Russia.

Earlier, the Izvestia newspaper reported that the chain of fast-food restaurants, which is going to take over McDonald’s, had selected a new logo.

When asked if the company has selected a new logo, the spokesperson said: "Yes, we confirmed it." The press service did not provide a detailed description of the new trademark.

According to the company’s representative, the trademark will depict the main symbols of the former fast-food giant: two sticks of yellow fried potatoes and a yellow orange burger.

"The green background of the logo symbolizes the quality of products and service that our guests are accustomed to. The logo will be used in the advertising campaign that we are launching today," the spokesperson said, adding that the name of the new chain has not been approved yet.

McDonald's suspended the operation of all 850 of its restaurants in Russia on March 14, shortly after the start of Russia's special military operation in Ukraine. On May 16, the multinational giant, whose share in the food service market reached 7%, announced its withdrawal from Russia. Through the mediation of the Industry and Trade Ministry, the corporation sold its business to its licensee Alexander Govor. The new chain will operate under a new brand and with new menu names, and all employees will retain jobs "under equivalent terms" for at least two years. The first 15 of the new, post-McDonald's outlets will open in Moscow and the Moscow region on June 12.

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