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Wildberries plans to develop premium goods segment

Founder of the Russian e-commerce company Tatiana Kim said there are plenty of original goods in Russia

MOSCOW, June 17. /TASS/. Wildberries plans to develop the segment of premium goods, and it is discussing the launch of two projects in this area, founder of the Russian e-commerce company Tatiana Kim told TASS in the run-up to the St. Petersburg International Economic Forum (SPIEF).

"[Premium] is one of the areas we would like to reach eventually. Wildberries is a national brand, and not everybody associates us with premium goods. This is exactly why we want to expand this line, and we will pay attention to brands of countries where we work in the first instance. There are plenty of original goods in our country, and we want everyone to become aware of them. Two projects in this area are now being discussed," she said.

The St. Petersburg International Economic Forum (SPIEF) will take place on June 18-21. This year, the event will be held under the theme "Shared Values: The Foundation of Growth in a Multipolar World." Thematic zones such as the ‘Territory of Innovations’ and the national brand space ‘Buy Russian!’ will operate at the Forum.

The program includes the SME Forum, the Creative Industries Forum, the Day of the Future International Youth Economic Forum, the Drug Security Forum, and the Roscongress Urban Hub discussion platform. As part of the cultural program, the Petersburg Seasons festival will be held, and the SPIEF Sports Games will take place.

The Roscongress Foundation is the organizer of the St. Petersburg International Economic Forum. TASS is its information partner.