HAIKOU, November 21. /TASS/. Hainan's Haikou has launched a series of large-scale events to mark the start of the World of Brocade and Embroidery 2020 Festival and Traditional Culture Week. According to the organizers, one of the main goals of the busy program is to attract the attention of foreign partners and boost the local market.
“Specialists in fabrics and materials from different regions of China and other countries were invited to participate in the festival,” said a representative of the regional administration of tourism, culture, broadcasting and sports. “We aim to attract valuable rarities from all over the world, to ensure global between national cultures with Hainan. We need to strive for the thousand-year cultural heritage of our island to reveal its originality and become an influential force of global importance under the excellent conditions created at Hainan's free trade port".
This comprehensive cultural event will include art exhibitions, light shows, exciting contests, and fashion shows. The festival, which presents the best examples of embroidery from India, Malaysia, Thailand and other countries — participants of the international Belt and Road Initiative, has a unique flavor thanks to the products of the Hainan Li people — the autochthonous population that makes brocade included in the list intangible cultural heritage of UNESCO.
According to the representative of the local tourism authority, the provincial authorities will actively introduce innovations to ensure that Hainan's ancient cultural traditions are reflected in modern clothing styles. The Haikou administration intends to take measures to make the fine Li people's products even better known on the international market and available to consumers from different countries.