HAIKOU /China/, May 1. /TASS/. The resort city of Sanya on the southern coast of China's Hainan Island has prepared an entertainment program for the weekend to mark the National Workers' Day (also known as International Workers' Day). According to the Sanya Daily, authorities and local tourism companies are paying special attention to improving conditions for tourists.
According to the newspaper, Sanya is one of the most popular tourist destinations in China. The combination of a pleasant climate and beaches with tropical forest landscapes remains the key factor driving the preferences of tourists coming to China's southernmost province.
In addition, cultural events and shopping are playing an increasingly important role in attracting tourists. Local shops offer consumers numerous incentives, including discounts, rebates and coupons. Compared to 2024, sales promotions are even more tailored to individual preferences, including various pleasant surprises during the trip.
Over the next five days, the city will host performances by artists and themed concerts, including those dedicated to revolutionary themes and the distinctive culture of Hainan. Family vacations in scenic places are becoming increasingly popular, with tourists renting modern, comfortable accommodation in the private sector instead of traditional hotel rooms. At the same time, local services are becoming more personalized.
In recent years, the so-called night economy has been an important stimulus for the city's development. This consumer sector includes events such as pool parties and animation shows, gastronomic delights and entertaining games that help relieve stress and lift the spirits. According to the Sanya Tourism Bureau, authorities have prepared a marketing program aimed at providing a comprehensive tourism product and improving service quality to stimulate the local consumer market ahead of the May holidays.
Sanya is a leading Chinese resort city with a population of over 1 million people. According to official estimates, its gross product exceeded 100 billion yuan (about $14 billion) in 2024, an increase of 5%. The average annual air temperature in this city reaches 25.4 degrees Celsius, and the coastline is about 260 km long. There are 19 bays and about 40 islands suitable for tourism in the surrounding waters. All this allows the local administration to successfully develop yachting, cruise tourism, beach and family recreation.