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Brand new internet search engine to be presented at SPIEF by Rostelecom

The project will be available in a trial mode for a while

ST. PETERSBURG, May 22. /ITAR-TASS/. Russian state-run telecom giant Rostelecom will present later on Thursday its Internet search engine Sputnik at the St. Petersburg Economic Forum, Vice President Alexei Basov said.

The project will be available in a trial mode for a while. “Sputnik is not a mere search engine, it’s a platform, founded on search technologies, with a plethora of socially-oriented services and widgets, including those for interconnection with state bodies,” Basov said.

Sputnik’s target audience will be Russian families looking in the Internet for an aide in their household chores.

“The Internet will expand exactly thanks to those people, who are not active users at present. They are not well acquainted with technologies, that is why their Internet use will most likely come down to tackling daily local tasks, in which Sputnik plans to lead,” Basov said.

Sputnik will monetize its audience after quitting the close testing mode thanks to placing advertisements and applying the transaction model.

“Sputnik will be tightly integrated into Rostelecom’s business. The Web site of Sputnik will demonstrate the whole multiplex of channels in real time on the basis of the rights owned by Rostelecom. We hope that Sputnik will be able to offer many products to the parent company,” Basov said.

Basov also said that Sputnik will screen content to protect users from spam, pornography, extremism and other sorts of manipulation with search.

Rostelecom controls 74.99% in the project via its affiliate and a Cyprus-registered firm with the remaining held by minority shareholders.