Within the latest month McDonald’s has become less popular in Russia. Eventually, on October 18-19, 2014 All-Russia Public Opinion Centre (VTSIOM) has surveyed 1,600 Russians on the issue.
According to the poll, 49% of the respondents supported the idea of closing all McDonald’s restaurants throughout the country, pointing to extremely poor quality of the food and claiming it to be unsavory, while only 33% were against the idea, which is fewer than this April’s survey showed (45%). Moreover, half of all McDonald’s consumers consider the restaurants moderate, one in three visitors were unsatisfied with the food and quality, while only one tenth of the respondents evaluated the dinner positively. Meanwhile, 54% of the surveyed claimed they had never even been to McDonald’s.
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