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Indian representatives expects BRICS fashion forums to become regular

Moscow saw the first BRICS+ Fashion Summit from November 28 to December 2

NEW DELHI, December 22. /TASS/. Indian businessmen and designers expect that events similar to the BRICS+ Fashion Summit recently held in Moscow will become regular within the BRICS framework, members of the Indian delegation told TASS.

Moscow saw the first BRICS+ Fashion Summit from November 28 to December 2. More than sixty delegations from CIS, Asia, the Middle East and Africa visited the Russian capital.

"It should be held annually, that my personal opinion. It was a great eye-opener, because when you have a concentrated group, it actually helps in promoting business, otherwise it’s just general talks. It was a great initiative and it should move from country to country [within BRICS]," said Sameep Shastri, the Vice-President of the BRICS Chamber of Commerce & Industry.

Sunil Sethi, the Chief of the Fashion Design Council of India, also supported the idea of regular BRICS+ fashion summits. "It was a wonderful experience, because we got a platform to showcase Indian fashion style. It also gave us opportunity to reach to a wider market, that we are not reaching. So I’m very happy, that we had an opportunity to be at BRICS fashion summit," he said.

"The fashion is universal. Those markets are saturated now, so we have to try new avenues. BRICS is a very nice avenue for us to try," Sethi noted, responding to the question whether BRICS can break the Western dominance in the world of fashion.

"Russia set the benchmark," said Rajesh Masand, the President of the Clothing Manufacturers Association of India. "Whenever we are talking about fashion, Paris is number one, then comes New-York. You [Moscow] did the fantastic job anyway. But you are not Paris, you are not in the best league. You need to convert it into business. So if you are able to do a [fashion] show in a different country, you we’ll be able to convert it into business. There’s definitely a potential," he stressed.