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Rollton to supply ramen noodles to Mexico

"In addition, the company has developed a product promotion plan in Mexico, including digital and offline tools, as well as influencer marketing," the statement reads

MOSCOW, March 20. /TASS/. Mareven Food Central (manufacturer of Rollton, Bigbon) will begin supplying chicken-and shrimp-flavored ramen noodles to Mexico, the company told TASS.

"The Mareven Food Central company took part in the Expo ANTAD forum in Mexico. <...> As a result of the event, the company entered into a contract with a large Mexican distributor. As part of this cooperation, Mareven will supply instant noodles with chicken and shrimp flavors to Mexico. The first shipments are planned for the summer of 2024 to the Mexican OXXO store chain," the statement says.

There are currently 23,000 OXXO stores in Mexico. Initially, the noodle producer will supply its products to 2,000 of them.

"In addition, the company has developed a product promotion plan in Mexico, including digital and offline tools, as well as influencer marketing," the company statement adds.

About company

Mareven Food Central is a large food industry enterprise specializing in direct investments in the development, production and promotion of a wide range of food and beverage products. The company's products are supplied to 85 regions of Russia and abroad. About 1.5 billion units of products are produced annually.

The company's portfolio includes brands such as Rollton, Bigbon, Petra, Mareven Professional Food, Actibo, Rollberry, Goldben and Sunbel.

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