All news

Rebranded KFC chain to stay true to old menu — source

The chain will be rebranded as Rostic’s, the source said

MOSCOW, October 25. /TASS/. The new owner of the KFC fast food chain in Russia plans to stay as true to the legacy menu of the restaurant as possible, a source close to the Food Service company told TASS.

"The legacy menu will remain as much as possible, recipes will not change. Nothing will disappear among favorites," the source said.

The transition period for the new brand will be phased for franchisees, he added.

US-based Yum! Brands said earlier it had closed a deal to sell the Russian division of KFC to a local franchising operator - Smart Service, a member of the Food Service Group. The chain will be rebranded as Rostic’s, a source close to the deal said.