MOSCOW, November 12. /TASS/. Russian online stores and domestic digital platforms accounted for 96.6% of Russia's e-commerce turnover from January to September 2026 or 10.48 trillion rubles ($126.4 bln), the press service of the Association of Internet Trade Companies told TASS.
"Russians made the majority of their online purchases at Russian online stores and on domestic digital platforms - the local market accounts for 96.6% of the total amount (10.48 trillion rubles). The cross-border market makes up 3.4% of the total e-commerce volume (374.3 billion rubles ($4.5 bln))," the press service said.
The Russian e-commerce turnover for the first 9 months of 2026 increased by 16.6% compared to the same period last year, totaling 10.85 trillion rubles ($130.8 bln). In absolute terms, the market grew by 1.54 trillion rubles ($18.6 bln) year-on-year.
Online channels accounted for 21.6% of the country's total retail sales over the first nine months of 2026. Moscow, the Moscow Region, and St. Petersburg continue to hold leading positions in the regional structure of e-commerce.
Product Categories
Furniture and household goods remain the largest product category in e-commerce for the first nine months of 2026, accounting for 15.7% of all online sales (1.71 trillion rubles or $20.6 bln). Food products moved into second place at 14.7% (1.599 trillion rubles) ($19.3 bln), narrowly edging out clothing and footwear, which also held a 14.7% share of the total volume (1.596 trillion rubles) ($19.2 bln). These are followed by digital and household appliances at 13.3% (1.45 trillion rubles or $17.5 bln), and health and beauty products at 6.5% (706 bln rubles) ($8.5 bln). The top four product categories generate 58.5% of all online sales overall.
The highest growth dynamics over the nine-month period were recorded in the digital goods category, with year-on-year volume increasing by 38.6%. Turnover grew by 33% in the pharmacy category, online pet stores saw a 26.8% increase, and arts and crafts supplies grew by 23.9%. Growth of around 18% was also recorded in electronics and household appliances, books, health and beauty products, and furniture and household goods.