Trump potentially ready to meet with Putin at APEC summitWorld October 23, 20:44
Mancini unlikely to drop Russia’s Zenit for West Ham — Italian ex-striker VialliSport October 23, 20:05
Volkswagen and Daimler inspected in European Commission’s antimonopoly probesBusiness & Economy October 23, 19:40
Baltic Fleet corvettes on long-distance voyage pass through English ChannelMilitary & Defense October 23, 18:56
South Korean chain to open 33 movie theaters in MoscowBusiness & Economy October 23, 18:41
Russian MP blasts Riga’s educational language reform ploy as ‘linguistic genocide’World October 23, 18:28
Collector robbed of masterpieces by top Russian artists worth over half a million dollarsSociety & Culture October 23, 18:04
Russian expert calls Trump's decicion to quit UNESCO irresponsibleWorld October 23, 18:03
Russian anti-doping agency’s chief says all WADA’s reinstatement criteria metSport October 23, 17:50
MOSCOW, March 1. /TASS/. Total investments into augmented reality and virtual reality (AR&VR) surged 3.5 times year-on-year to 700 mln rubles ($12.1 mln) in Russia last year, the Augmented and Virtual Reality Association (AVRA) said in its research released on Tuesday.
According to the research, the number of proactively growing companies in Russia rose from 60 to 183 throughout the year of 2016, including 105 in Moscow and 25 in St. Petersburg. Small studios (with the staff from 3 to 20) are main drivers of the AR&VR industry, while Russian majors are still reluctant to do in-house developments.
Educational, entertainment, architecture and other spheres joined traditional advertising and marketing in use of AR&VR technologies.
"The AR&VR industry is dynamically monetizing; it is progressively turning from the exotica into the business," the research says.