Cardinal Parolin: Dialogue of Roman Catholic and Orthodox Churches to help them feel unitySociety & Culture August 20, 8:27
Polina Dibrova, mother of three, wins Mrs. Russia 2017 beauty pageantSociety & Culture August 20, 4:41
Russian emergencies ministry plane returns from firefighting mission in ArmeniaWorld August 20, 4:39
East Ukraine conflict claimed nearly 3,000 civilian lives — ICRCWorld August 20, 1:56
Renowned Russian filmmaker Andrei Konchalovsky turns 80Society & Culture August 20, 0:48
One of seven injured in Surgut stabbing spree in critical condition — authoritiesSociety & Culture August 19, 23:51
Netanyahu expects to meet with Putin in Sochi on August 23 — Israeli premier’s officeRussian Politics & Diplomacy August 19, 22:47
Surgut attacker is identified as a local resident - investigationSociety & Culture August 19, 14:09
Combat module containing neural networks may become series in Russia in 2018 — designerMilitary & Defense August 19, 10:44
Building and promoting a government-supported national brand would help stimulate the country’s non-commodity exports and, consequently, spur its economic growth. The national brand would also help Russian companies better market their products overseas.
A focus on non-commodity exports is key to the diversification of the Russian economy, improving its competitive position and spurring growth.
The share of the national non-commodity exports in 2016 increased to 38% (in 2015: 34%), which came as a result of falling oil prices and sliding commodity export revenues. According to the Russian Export Center, in 2016 non-commodity exports shrank by 7.3% in monetary terms.
The Made in Russia brand is designed to drive non-commodity export sales. Launched in 2014, the brand development project seeks to extend information and communication support to domestic producers, raise awareness and help promote Russian products, along with the country’s business and culture, both domestically and overseas.
National brands are promoted by quite a number of countries, including the US, Canada, Germany, India, Switzerland, France, etc.
The Made in Russia project enjoys support from the national Government.