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WÄDENSWIL, Switzerland, April 23, 2014 /PRNewswire/ -- Frutarom Health BU, Switzerland, announces the launch of EFLA®pharm, a flagship proprietary product line comprised of both phytopharmaceutical ingredients and pharma flavors. The new product line for the pharmaceutical industry expands the established EFLA® brand, offering increased value to the pharmaceutical industry plus expertise in building a supply chain for sustainable, natural Active Pharmaceutical Ingredients that meet pharmaceutical manufacturers' needs. The EFLApharm family of products are scientifically supported, natural, pharmaceutical-grade herbal extracts. All are produced according to strict GMP guidelines.
Examples of herbals used in traditional medicine products under the EFLApharm brand include: Echinacea purpurea L. (purple coneflower), Hedera helix L. (common ivy), and Thymus vulgaris L. (thyme), all of which are key ingredients in the growing field of cough and cold therapeutics.
With the tremendous expansion in the use of traditional medicine worldwide, safety and efficacy-as well as quality control-of herbal medicines and traditional procedure-based therapies are major concerns for health authorities and the public.
Regulatory authorities protect public health while securing free movement of herbal medicinal products within a community, thus the process for licensing and information on herbal substances is being increasingly harmonized. EFLApharm products fall into the Traditional Herbal Medicinal Products (THMP) regulatory framework, and are suitable for global, pharmaceutical-quality submission, including the Drug Master File.
"Quality continues to be a major theme across the nutritional and pharmaceutical ingredients marketplace," says Hadar Sutovsky, Global Manager of the Pharma & OTC segment at the Frutarom Health Business Unit. "Companies throughout the supply chain are taking a closer look at the quality of their ingredients and trying to determine better ways to deliver finished products of the highest quality. With EFLApharm, we can simplify access to the market for pharmaceutical companies striving to launch safe and effective herbal medicines."
Active pharmaceutical ingredients sometimes taste bitter and/or irritate the mouth and throat, and thus are unpleasant not only to children but also to many adults. Flavorants are commonly used in pharmaceutical oral solutions and oral suspensions to mask bitterness and make the formulation more palatable. EFLApharm products offer GMP-quality fruit flavors with long-lasting taste profiles and masking properties. The ingredients are perfectly suited for oral care products, nutritional supplements, cough syrups and other pharmaceutical dosage forms.
Frutarom is one of the leading flavor and fine ingredient houses, ranked among the 10 leading companies in the global market. Fulfilling its commitment to become the preferred partner for tasty and healthy success, Frutarom provides advanced solutions for the food & beverage, nutraceutical, pharmaceutical and cosmetic industries.
Frutarom Health BU
Hadar Sutovsky, Global Segment Manager Pharmaceutical / OTC ingredients
Liat Simha, NutriPR - B2B PR agency