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Russia to spend $15.8 mln on promotion of 'Russian Arctic' brand

March 27, 20:40 UTC+3 MOSCOW

By 2020 the new brand will be familiar to every third Russian citizen

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MOSCOW, March 27. /TASS/. Russia will spend 900 mln rubles ($15.8 mln) on promotion of the Russkaya Arktika (Russian Arctic) brand in 2017-2025, according to the document the Economic Development Ministry prepared for the meeting of the State Commission for the Arctic. A copy of the document was made available to TASS.

By 2020 the new brand will be familiar to every third Russian citizen, the ministry said.

The creation of the "Russian Arctic" brand is one of the components of the subprogram on formation and implementation of Russia’s state information policy in the Arctic region.

The Economic Development Ministry and with the Culture Ministry are responsible for the sub-program’s implementation.

The sub-program envisages budget spending worth 5.1 billion rubles ($89.5 mln) in 2017-2025.

Besides promotion of the Russian Arctic brand, the sub-program envisages funds to maintain the activities of the information and analytical center. For these purposes the government will allocate 25 million rubles ($439,062) annually in 2017-2025.

In addition, 1.6 billion rubles ($28.1 mln) will be allocated for the development of an information resource on the socio-economic development of the Russian Arctic region.

"As the result of the program’s implementation it is expected that the share of citizens of the Russian Federation, who are aware of the state's activities in the Arctic and the history of its development will be about 45% by 2020, and the share of citizens who identify the Russian Arctic territorial brand will be 30%," according to the document.

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