Global World Emoji Day Celebration With Maggie Gyllenhaal And LION BABE
PURCHASE, New York, July 14, 2016 /PRNewswire/ -- #PEPSIMOJI -- From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard. In celebration of World Emoji Day on July 17th and the brand'sglobal #PepsiMoji campaign, Pepsi® is opening an interactive exhibit that follows how love has been communicated through the ages.
Photo - http://photos.prnewswire.com/prnh/20160712/388880
Love: From Cave to Keyboard, imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today's evocative global language: emojis.
"Inspired by the communication currency of today's digital culture and our very own emoji, the iconic Pepsi globe, and the more than 1,000 proprietary PepsiMoji designs created for our global PepsiMoji program – we're bringing a unique and fun perspective on visual language and cultural conversation with this immersive exhibit," said Carla Hassan, SVP Global Brand Management, Global Beverage Group, PepsiCo.
The limited engagement exhibit carries attendees through a variety of communication mediums, including:
Following a private, star-studded opening night celebration on Thursday, July 14th, Love: From Cave to Keyboard, imagined by Pepsi will be open to the public. Located at 433 Broadway in the heart of SoHo in Manhattan, the exhibit is free and open from 10:00 am – 6:00 pm on Saturday, July 16th and Sunday, July 17th.
This year, Pepsi took the world's global language – emojis – offline inviting consumers to "Say It With Pepsi" by unleashing over 1,000 proprietary PepsiMoji designs in more than 100 markets connecting people around the world through unique and provocative ways. The PepsiCo Design & Innovation Center created the catalogue of globally and locally relevant designs for a universal visual language system for the brand. To experience the full range, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visitwww.pepsico.com.
CONTACT: PRESS CONTACT: Pepsi Global Public Relations, Nicole.Tronolone@pepsico.com