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NEW YORK, Dec. 22, 2015 /PRNewswire/. Publicis Healthcare Communications Group (PHCG), a part of Publicis Groupe (Euronext Paris: FR0000130577, CAC40), announced today that it has acquired PDI's Commercial Services business (CSO), increasing the breadth and capabilities of its existing biomedical commercialization and marketing services.
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The business will retain its name, and become a division of Publicis Healthcare, focusing on building customized, omnichannel healthcare sales, service, and clinical teams. PDI CSO will report to Nick Colucci, PHCG CEO, and be headquartered in Hamilton, New Jersey.
"We are thrilled to have PDI CSO join the Publicis Healthcare team," said Nick Colucci. "We believe that PDI CSO will extend our scale and enhance our abilities to serve the needs of our clients in the pharmaceutical biotech, devices and diagnostics industries. We are proud and excited to welcome the PDI CSO employees to our company."
The acquisition gives Publicis Healthcare 3,500 healthcare professionals in the field directly deployed to meet clients' needs; and will make Publicis Healthcare the most powerful source for outsourced healthcare promotional and marketing talent in the industry.
Michelle AuBuchon, PHCG
about publicis healthcare communications group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 5,500 employees, PHCG manages 12 agency brands through 60 offices located in 10 countries. PHCG's brands are Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Health, Heartbeat Ideas, Discovery, in-sync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, Maxcess, and Verilogue.