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Ralph Lauren Fragrances Dares Fans To Take The Red Race Challenge

Photo global.ralphlauren.com

Photo global.ralphlauren.com

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- POLO RED, the latest men's fragrance from Ralph Lauren, brings the speed, adrenaline and seduction of this fiery scent to life in the new Red Race Challenge. Putting fans' driving skills to the test, the Red Race Challenge is a fast-paced digital driving competition based on the POLO RED short film directed by Bruce Weber and starring Nacho Figueras.

Gamers are dared to get behind the powerful wheel on the Ralph Lauren Fragrances Facebook page and compete against a fast speedboat. The three-level challenge is a land-versus-water race where winners unlock new courses with game board completion. Set on a remote string of islands, gamers are transported onto the virtual road and into the POLO RED advertising campaign.

Gamers are ranked on their driving prowess, with scoring based on a multiplier for perfect speed, shifting and distance. Additionally, a global Red Race Challenge leaderboard allows players to see and share their ranking against social friends.

POLO RED fans can fire up their adrenaline and take the Red Race Challenge at www.facebook.com/ralphlaurenfragrances.

POLO RED is a fiery mix of spicy red saffron, fresh red grapefruit and deep red wood that ignites the thrill-seeker in every man. The ultimate in design, power and distinction, POLO RED takes its inspiration from the Ralph Lauren Car Collection, one of the world's most prestigious collections of exquisite cars. The POLO RED product line-up is available at select retailers and RalphLauren.com.

About Ralph Lauren Fragrances

In 1978, Ralph Lauren expanded his lifestyle brand to encompass the world of fragrance, launching Lauren for women and Polo for men. For more than 30 years, Ralph Lauren Fragrances has developed new fragrances for men and women that express a distinct personality and luxury lifestyle in the Ralph Lauren tradition. The Ralph Lauren Fragrances portfolio includes Polo, Polo Blue, Polo Black, Polo Red, Ralph Lauren Romance and The Big Pony Fragrance Collection For Women and For Men. Find more about Ralph Lauren Fragrances at www.ralphlauren.com/fragrances or www.facebook.com/ralphlaurenfragrances.

Contact:

Jaclyn Buccellato

Tel.: +1-212-984-4523

jbuccellato@us.loreal.com

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