This stopped Russian sales uptrend observed for ten quarters straight.
Meanwhile, over the six months of 2014 sales increased 1-3% against 4-6% a year before. In the first quarter, sales expanded 7-9%
The company explains the second quarter decline in almost all categories of products with the current geopolitical pressure on the economy and consumer sentiment in the country. Coca-Cola sales in Russia contracted 5%, sales of all fizzy drinks fell 4%
Fanta was an exception with confident growth on expanded range of tastes. Cold tea sales dipped 1-3% in the second quarter of 2014 against a 14-16% rise a year earlier.