MOSCOW, February 26. /TASS/. More than half, or 59% of Russians aged 18 to 44 have switched to domestic analogues of foreign brands, while almost a third, or 29% prefer to buy goods from the foreign brands remaining in Russia, showed a research conducted by online survey service anketolog.ru.

"As for the replacement of Western brands, more than half (59%) of the respondents reported that they switched to Russian analogues of foreign brands, almost a third (29%) prefer to purchase goods of foreign brands remaining on the Russian market. 27% of the respondents are seeking imported goods through alternative channels. Another 21% of respondents chose not to purchase these products," the study, available to TASS, said.

The majority, or 84% of the Russian consumers agree that domestic brands have at least partially been able to replace the brands that left the country. Over a third, or 36% of the respondents would prefer a Russian brand to a foreign one if it is not inferior in quality. Also, 42% of consumers are confident that domestic brands will retain their market share and will be able to compete with foreign ones, the service said.

According to the study, the majority, or 74% of the respondents generally expect foreign brands to return to the Russian market. Nearly half of them, or 46%, are optimistic about their possible return, and 18% are very much looking forward to it. The bulk, or 66% of Russians still trust foreign brands. Half, or 51% of the respondents admitted that they are considering buying Western brand goods immediately after their return, and 43% will definitely purchase them. Over a third, or 35% of the respondents are willing to pay more for branded goods if they come back.

Russians aged 18 to 44 anticipate most the return of brands of appliances and electronics, or 46%, furniture and household goods, clothing and footwear — 44% each, international payment systems and services — 41%, sports goods — 39%, food and fast food, cosmetics and perfumes — 33% each, cars 23%, streaming platforms and gaming services 19% each.

IKEA dominates the furniture and household goods with 90%. Among the clothing and footwear brands, Zara has 48% of those wishing its return, H&M — 46%, Bershka — 23% and Uniqlo — 14%.

The survey participants are also anticipating the return of Netflix, Visa, McDonald's and Coca-Cola, BMW and Toyota.

The online survey polled 2,000 Russians aged 18 to 44 living in the cities with a population of at least one million.