NEW YORK, December 7. /TASS/. Peach Fuzz has become the color of 2024, according to the US color institute Pantone.

"PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul," reads the statement on the organization's website.

The executive director of the Pantone Color Institute, Leatrice Eiseman, pointed out that this shade "resonates with compassion" and "bridges the youthful with the timeless."

Pantone Color Institute is a research center of Pantone company, engaged in experimental work with color and its influence on various industries (fashion, printing, interior design, advertising, cinema, etc.). The institute has been picking the main color since 2000. Viva Magenta was the color of the year 2023.