Apple's new iPhones were officially unveiled on September 12. The company showed the new Apple TV, Apple Watch Series 3, iPhone 8, iPhone 8 Plus and iPhone X. Price tags for new iPhone models in Russia will range between almost 60,000 rubles ($1,040 at the current exchange rate) and 92,000 rubles ($1,600 at the current exchange rate). Presale orders will be accepted in Russia starting from September 15, with official sales beginning on September 29.