MOSCOW, March 28. /TASS/. Russia’s largest holding company, the National Media Group (NMG) has made public its plans to get into new segments of the media market in line with its revamped strategy that aims to build up capitalization, sources in the company told TASS.

The NMG that incorporates Channel One Russia, Ren TV, Channel Five and the daily Izvestia has launched rebranding to underline the priorities of its new strategy and the company’s role in the development of digital-era technologies and products.

"We’re faced with a big set of tasks today as regards the intensification of synergy in the operation of our assets and implementation of our capabilities in creating, distributing and monetizing the entertaining and informational content in all the user environments," said NMG Director General Olga Paskina. "Also, we plan to enter new segments of the market for building up our company’s capitalization."

The NMG has been developing relations of partnership with foreign corporation in recent years in order to proliferate international channels’ broadcasting to Russia. In 2015, it set up a joint venture with Discovery Communications, which runs the Russian channels like Discovery Networks, Eurosport and Turner.