MOSCOW, September 27. /TASS/. It is unacceptable to allow alcohol advertisement getting back to media as it bears risks for the health of future generations for the sake of here-and-now profit, head of Russia’s Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (Rospotrebnadzor) Anna Popova told TASS when asked to comment on the recent media reports saying that the Finance Ministry might consider the possibility of lifting the corresponding ban.

According to Popova, thanks to the alcohol ads regulation Russia has seen a considerable decrease in alcohol consumption, first of all among teenagers.

"In any case we cannot lose the level of this achievement as it ensures the nation’s health for the upcoming period, for the future, and I think it is unacceptable to risk the health of future generations for the sake of here-and now profit," she said.

Earlier on Tuesday Izvestia daily reported that the Economic Development Ministry plans to assess the real effect of the law "On Advertisement", particularly regarding restriction of alcohol promotion in printed media and over the Internet, and the efficiency of the law at the request of alcohol producers who say that the possibility of promoting their products will put legal players in a more advantageous position compared with illegal ones. They also hope that following the research the provisions of the law on advertisement regarding alcohol products will be eased.