YAKUTSK, December 9. /TASS/. Participants in the 2nd Jewelry Creative Marathon (creathon) of the Arctic State Institute of Culture and Arts and the Saybm Company developed 15 collections, the university's representative Sardana Ivanova told TASS.

"On the Jewelry Creaton's final day, the participants presented 15 new collections with sketches in various styles and with a variety of materials. It is a really difficult task to develop a jewelry collection that requires special skills and creative thinking, taking into account needs of the target audience," she said.

The teams had the tasks to identify the target audience, to select materials, to develop packaging and branding - within the creathon's term of three days. The participants from different universities and colleges combined skill and imagination to create jewelry sketches.

The Childhood collection by young designers Anivera Sivtseva and Olga Potapova won the jewelry creathon. The authors plan to release their collection in collaboration with the Saybm Company in 2025.