MOSCOW, December 3. /TASS/. Thirteen more international brands are poised to start selling in Russia soon, Senior Director at СORE.XP Marina Malakhatko said.

"Currently, thirteen international brands have announced plans to enter the Russian market, with ten players selling apparel, footwear and accessories. It is worth noting that seven out of the 13 brands planning to enter Russia are from Europe," she said.

The companies have confidentiality clauses when they make deals, so sparse details can be offered, including timelines for market entry, Malakhatko said, adding though that the total number of new market entrants will be about the same as 2023-2024 (25 brands).

"Expansion remains cautious, with few companies entering the market independently. Interest is mainly coming from smaller, family-owned brands," she said.