MOSCOW, November 30. /TASS/. The share of imported beer on the Russian market declined to 2.5% as of the end of the first nine months of 2022 against 6% at the start of this year within the total sales volume of such products, the Association of Beer Producers said, citing Nielsen IQ analytical data.
"The share of imported beer as part of the assortment declined from 15% in January to 9% in September of this year. The share of sales in physical terms contracted from 6% to 2.5%," the Association noted.
The share of imports continues going down and local producers along with licensed beer are occupying the vacant niche, according to Nielsen IQ.
Draft beer accounts for 8% in the sales structure (measured in liters). Alcohol-free beer stands at 2.4%. Mid-price beer dominates the market with 63% of total sales, followed by 23% taken by the low-price segment and 14% by the high-price segment.