HAIKOU, April 6. /TASS/. China's Hainan received more than 1.23 million tourists in three days of Qingming (Day of Remembrance of the Dead) celebrated on April 4, which is 160.6% higher than in the same period in 2020. Such data is published on Tuesday by www.hinews.cn.
Tourism industry revenue for the holiday weekend, which fell on April 3-5 this year, increased by 464.7% year-on-year to over 1.66 billion yuan ($ 255.3 million). Local authorities, the news outlet writes, have launched active promotion of the island's tourism products through various electronic platforms, which has led to an increase in the flow of tourists on holidays. According to official data, over 623,700 people visited Hainan's various attractions during this period - an increase of 327.9% in annual terms.
Prior to the holidays, the island also launched a "red tourism" promotion program that includes visits to attractions and routes associated with the history of the revolutionary movement in China. Also popular during the holidays were provincial car travel, rural and eco-tourism.
Qingming Festival in China is celebrated on the 108th day after the winter solstice. The Chinese sincerely believe in their connection with the souls of their ancestors, who can get angry if they are not properly honored. These ideas have not become a thing of the past and still constitute one of the foundations of the traditional culture and worldview of the Chinese people. At this time, it is customary to burn sacrificial paper money, which, according to legends, immediately go to the deceased ancestors in the afterlife.