MOSCOW, January 20. /TASS/. By the end of 2020, the largest Russian online retailer Wildberries noted an almost threefold increase in sales of Russian-made goods on the online platform, the company told TASS.

"In 2020, sales of Russian goods on Wildberries increased by 111% to 169.8 bln rubles, growth in physical terms was 189%. The most popular Russian-made products were clothing and footwear, beauty and health products, food, books, and household items," the company said.

The number of sellers on Wildberries has grown 5-fold over the year to 91,000, of which 75-80% are small and medium-sized businesses and self-employed. "The high dynamics of growth in the number of entrepreneurs is associated with the simplification of the registration procedure for new suppliers," the retailer notef. In 2020, the online sales channel was actively developed not only by representatives of large business and SMEs, but also by self-employed, whose number on the website almost reached 10,000 people.

It was reported earlier that the turnover of the largest Russian online retailer Wildberries at the end of 2020 almost doubled compared to 2019 (by 96%) and amounted to 437.2 bln rubles ($6 bln). The company's sales in Q4 2020 reached their maximum values in the entire history and reached 151.5 bln rubles ($2.1 bln). "The number of sellers of the online platform has grown by almost 5 times, from 19,000 to 91,000 due to the simplified registration procedure on the platform, most of the sellers are Russian entrepreneurs who have decided to develop online sales channels in 2020," the statement said.

In 2020, the number of users of the online platform increased by 18 mln to 40 mln people. In 2020, customers placed 323.8 mln orders on the online platform, which is twice as much as in 2019. The number of orders per day reached an average of 1.5 mln in December 2020, compared to 750,000 for the same period last year. In total, in 2020, Wildberries' buyers purchased 575.3 mln goods, which is almost three times more than a year earlier.