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Serbian ambassador calls for more Russian ‘soft power’ in the Balkans

November 21, 2016, 16:51 UTC+3 MOSCOW

According to the ambassador, Russian 'soft power' will help counter the information domination of US media corporations in the Balcans

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Serbian Ambassador to Russia Slavenko Terzic

Serbian Ambassador to Russia Slavenko Terzic

© Nikolai Galkin/TASS

MOSCOW, November 21./TASS/. Serbian Ambassador to Russia Slavenko Terzic believes Russia should employ in a greater degree methods of humanitarian influence, ‘soft power’, in the Balkans as a counter to information domination of other countries.

"It seems to me that Russia should also think how it can be present in the Balkans, may be in a more organized manner, especially in cultural and scientific terms... We see practically no ‘soft power’ of Russia in the Balkans," he said.

The diplomat said that at the moment the region was seeing a strong influence of American media corporations, as well as Qatar’s broadcaster Al-Jazeera.

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