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Ukraine fails to register Ukraine Tomorrow brand as name's taken by tycoon Firtash

August 07, 2015, 21:26 UTC+3 KIEV

The television channel Ukraine Tomorrow positions itself as a Ukrainian rival to Russia’s RT (Russia Today) channel

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Dmitry Firtash

Dmitry Firtash

© ITAR-TASS/Maxim Nikitin

KIEV, August 7. /TASS/. Ukraine’s ministry of information policy has missed an opportunity to register its rights to the brand name of the television channel Ukraine Tomorrow, which positions itself as a Ukrainian rival to Russia’s RT (Russia Today) channel, Minister Yuri Stets said on Friday.

"When we announced our plans to establish a television channel Ukraine Tomorrow and applied to the patent agency, it turned out that Dmitry Firtash’s company had forestalled us - it had submitted documents to register this brand in various editions, including in Russia," he said in an interview with the Telekritika mass media outlet.

He said this situation would not ruin the plans, since the channel "will simply be given another name." However, in his words, it would require amendments to a bill on international broadcasting.

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