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Russian market ‘vitally important’ for Estonian food producers

The possible imposition of economic sanctions on Russia by the European Union would be "painful for Estonia", the head of the Estonian Food Industry Association says

TALLINN, March 31./ITAR-TASS/. Estonia’s food industry is interested in the Russian market and Russian customers, who are willing to buy Estonian products, Sirje Potisepp, the head of the Estonian Food Industry Association, told journalists on Monday.

She said Russia remained the most important market for Estonia’s businesses.

“Proximity to customers speaks in favour of Russia,” she said. “This is really beneficial to exports and enables fast and easy delivery.”

Besides, Estonian and Russian customers had similar taste preferences, Potisepp noted.

“The Russian market is suitable for our products and vitally important,” she said.

Potisepp said the possible imposition of economic sanctions on Russia by the European Union would be “painful for Estonia, which would have to look for new markets”. This would not be that easy even considering the good quality of Estonian products.

“Products from Estonia are not expected anywhere,” she said, adding that the global market was highly competitive.