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SOCHI, November 24. /TASS/. Russia’s Federal Agency for Tourism (Rostourism) will continue its advertising campaign abroad in order to woo foreign tourists to Russia, agency head Oleg Safonov said at the plenary meeting during the International Forum for Tourism SIFT 2016 in Sochi.
“We should pay special attention to advancing national tourism products, particularly abroad. Rostourism will carry on with its large-scale information campaign focusing on communication challenges and cost reductions,” he said.
According to Safonov, if all parties concerned join their efforts, they will be able to improve their efficiency. “To reach this goal we could coordinate the Rostourism and the tourism market participants’ activities and use modern means of communication,” he said.
“In this regard we plan to use the possibilities provided by social networks such as Facebook, Vkontakte, Odnoklassniki, Instagram and Twitter as well as Chinese networks Weibo and WeChat. As far as our activities in the Chinese social networks go, we are going to cooperate with Russia’s foreign ministry. This will allow us to address an audience of more than 600,000,000 people in China and encourage them to travel to Russia,” the Rostourism head added.