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Russia chooses new official Olympic kit brand

March 24, 4:28 UTC+3 MOSCOW

ZA Sport will be responsible for the Russian Olympic team's outfits for the next eight years, including for the 2018 Winter Games in South Korea

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ZA Sport founder Anastasia Zadorina and ROC chief Alexander Zhukov

ZA Sport founder Anastasia Zadorina and ROC chief Alexander Zhukov

© Mikhail Pochuyev/TASS

MOSCOW, March 24. /TASS/. The Russian Olympic Committee (ROC) signed a partnership agreement with ZA Sport by Moscow-based designer Anastasia Zadorina after ending its longtime cooperation with sports brand Bosco.

The agreement makes Zadorina responsible for the Russian Olympic team's outfits for the next eight years, including for the 2018 Winter Olympic Games in South Korea’s PyeongChang.

"Thanks to the ROC’s wise marketing strategy, we are getting many serious partners. We are glad that ZA Group, which intends to develop simultaneously with the Russian Olymic team, is among them. They are set to create a uniform that will take into account to all requirements by our athletes," ROC chief Alexander Zhukov said during the ceremony.

"I’m sure that it will play a major part in promoting the Olympic movement and in creating a positive image of the Russian sports," he added.

From 2002 to 2016, sport uniforms for the Russian Olympic team were designed by Russian sports brand Bosco.

"We were satisfied by our cooperation with Bosco. But all good things come to an end and then other good things begin. I’m sure that the cooperation will develop successfully. ZA Sport is not a newcomer in making sports uniforms," Zhukov added.

ZA Sport’s designs will debut at the European Youth Olympic Festival to be held in Hungary’s Gyor between July 22 and July 30.

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