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The decision to launch the campaign aimed to raise global awareness of the dangers posed by match manipulation as well as to provide education and positive role models for players, was made at the FIFPro congress in Japan’s Tokyo.
"Today marks the start of a coordinated approach of three global organizations in their fight against match-fixing," FIFPro Secretary General Theo van Seggelen was quoted as saying on the organization’s official website.
"FIFA, INTERPOL and FIFPro have already initiated significant initiatives in the past,” Seggelen said. “By concentrating our resources, we can take our efforts to protect the integrity of the game and its actors to a new level.”
FIFA called its launched campaign with two other organizations against match fixing as a “landmark initiative.”
"We are pleased to join forces with FIFPro and our partner Interpol to unveil this landmark initiative,” FIFA Secretary General Jerome Valcke said. “We appeal to football participants to contribute towards promoting transparency and integrity through vigilance and a sense of responsibility, and help to protect football.”
The joint campaign against match manipulation was kicked off with a presentation of a 15-minute DVD, produced by Interpol. According to FIFPro, “DVD features top football stars such as Frank Lampard, Branislav Ivanovic, Sone Aluko and Kolo Tourй, and two players who have been approached by match-fixers,” and it provides “players with the key tools they need to help fight match-fixing and ensure that they understand and trust that the information submitted via the respective reporting mechanisms will be treated as strictly confidential.”
Speaking at the ceremony of the DVD presentation Interpol Secretary General Ronald K. Noble said “This DVD is important in raising awareness about the determination and ease with which organized crime networks target individuals who can find themselves trapped in a downward spiral from which they cannot escape."
"By the time any investigation into alleged match-fixing begins, the damage has already been done,” Noble said. “This is why it is essential that the first line of defense - the players and others who control what happens on the pitch - is strengthened. Even the smallest and seemingly insignificant decision can have enormous consequences.”
FIFPro is an international organization representing interests of all professional football players. Founded in 1965 it currently has 55 members, three candidate members and seven observers, and, according to the organization “FIFPro is the exclusive collective voice of the world’s professional footballers.