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Styling and slogan for 2018 World Cup to be unveiled in 2015 — organizers

October 29, 2014, 19:34 UTC+3 MOSCOW
The mascot of the world championship will be selected through a tender
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© Valery Sharifulin/TASS

MOSCOW, October 29. /TASS/. The unveiling of the styling and slogan of the 2018 World Cup in Russia will take place in the first half of next year, while the mascot of the world championship will be selected through a tender, the Local Organizing Committee reported on Wednesday.

Russia revealed the first part of its brand identity for the 2018 FIFA World Cup on Tuesday unveiling the Official Emblem at a solemn ceremony with the assistance from the International Space Station (ISS) crew and supplemented by the light projection of the emblem on the historic Bolshoi Theater in downtown of the Russian capital.

The launch of the visual identity for the 21st edition of football’s flagship event was part of the Evening Urgant television talk show and was attended by FIFA President Sepp Blatter, FIFA Secretary General Jerome Valcke, Russian Sports Minister Vitaly Mutko, who is also the chairman of the Local Organizing Committee (LOC) and Fabio Cannavaro, captain of Italy’s 2006 World Cup winning side.

“The launch of this visual icon is a key milestone on the road to the 2018 FIFA World Cup, and one that we are extremely proud to share with the world,” Blatter said at the ceremony. “The emblem blends unique attributes of the FIFA World Cup and of Russia as host nation. It unites magic and dreams, as the FIFA World Cup will do for millions of fans in 2018.”

According to the authors of the unveiled emblem, “the shape of the Official Emblem of the 2018 FIFA World Cup takes on the universally-recognizable outline of the FIFA World Cup Official Trophy, while the bold use of red, gold, black and blue in the Emblem’s color palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest Icon paintings.”

Russia won the bid to host the 2018 World Cup over three years ago in a tight race against the joint bid from England, Portugal and Spain and the joint bid on behalf of Belgium and the Netherlands.

Shortly before Brazil’s fabulous city of Rio de Janeiro dropped the curtains on the 2014 World Cup with the final Germany-Argentina clash on July 13, the baton of the global football tournament’s hosting nations was passed on to Russia.

The symbolic hand-over ceremony of the right to host the World Cup tournament was held at the iconic 74,700-seat capacity Maracana Stadium in Rio de Janeiro and was attended by FIFA President Blatter, Brazilian President Dilma Rousseff and Russian President Vladimir Putin.

In August, Putin said that the number of 12 stadiums in a total of 11 cities selected to host the World Cup would not be changed.

Russia selected 11 host cities to be the venues for the matches of the 2018 World Cup and they are Moscow, St. Petersburg, Sochi, Kazan, Saransk, Kaliningrad, Volgograd, Rostov-on-Don, Nizhny Novgorod, Yekaterinburg and Samara.

The matches of the 2018 World Cup will be held at 12 stadiums located in the 11 mentioned above cities across Russia. Two of the stadiums are located in the Russian capital.

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