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About 30 mln people in US have watched online broadcasts from Sochi

February 13, 2014, 12:37 UTC+3 NEW YORK

NBC paid $775 mln to the International Olympic Committee for the Sochi Olympics coverage right

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NEW YORK, February 13. /ITAR-TASS/. About 30 million people in the United States watched the online television broadcasting from the Sochi Olympic Games over the past five days, NBC television sources said on Wednesday. The TV company has the exclusive right to broadcast the Games to the United States.

According to the TV channel, 54 percent more viewers watch the Sochi Games in the Internet than the number of those who watched the previous Vancouver Winter Olympics.

Olympic competitions are broadcast live from Sochi on the website and the NBC Sports channel. The main channel gives televised reports about the results of each day during evening prime time. The same scheme was used when the London Summer Olympic Games were broadcast. NBC was anxious that it could reduce the audience, but it did not happen.

Online broadcasting of snowboarder Shaun White's performance in the halfpipe competition attracted most interest among Americans -- about 600,000 people in the United States watched his acrobatics.

NBC paid $775 mln to the International Olympic Committee for the Sochi Olympics coverage right. The broadcast volume with the website and NBC Sports taken into account will total 1,500 hours.

The average number of viewers exceeds 25 million a day, more than initially estimated, the NBC Sports Group's chairman noted.

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