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The Russian association of electronic communications and the Higher School of Economics calculated that the volume of the Russian Internet market has made 553.8 billion roubles in 2011, and thus reached one percent of GDP. In 2012 this market may grow by another 30%. The Runet leaders in monetary terms are the electronic trade, electronic payments and contextually targeted advertising.
Jointly with the surveyed markets the volume of the Internet-dependent markets, which are making up a common economic system, exceeded 2.52 trillion roubles in 2011 that is equal to 4.62% of GDP upon the results of the same year, the Kommersant daily noted. The electronic trade (its volume makes 309.4 billion roubles) remains the largest segment. Electronic payments are following it with the volume of 166.7 billion roubles with the contextually targeted advertising at the third place among three Runet leaders with 24.24 billion roubles.
The competitiveness of the Russian Internet companies and services is growing steadily, and today Russia is among the five top markets according to the Google survey, the newspaper cited Google Marketing Director for Southeast Europe, Middle East and Africa Riki Drori as saying. Despite this factor the expenses for the encouragement of an order in the online shop frequently exceed an average bill of the purchase, the delivery of the buy in the country requires their own courier delivery system from the online shops, Director General of the holding Ozon.ru Maelle Gavet noted the problematic issues in the e-commerce in Russia.
The foresaid survey is the first attempt to estimate the scale of Runet as a separate sector of economy, the Moskovsky Komsomolets daily cited rector of the Higher School of Economics Yaroslav Kuzminov as saying. “The growth of the Internet economy is just fantastic. This is dozens of percent annually in each segment. No other sector has such growth,” he noted.