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The tactics for the election campaign developed for Putin

Putin has favourable starting conditions, his electoral rating makes 45%, according to a public opinion poll conducted by the Public Opinion foundation
MOSCOW, January 12 (Itar-Tass) — For the victory at the elections Vladimir Putin should not react to the protests, but work for pre-emption, consolidating his support groups, an expert close to the Kremlin said in a report.

Putin has favourable starting conditions, his electoral rating makes 45%, according to a public opinion poll conducted by the Public Opinion foundation. Putin’s rating will be 54% with the equal division of votes among those still undecided in their choice, but, however, the victory in the first round is not guaranteed at all, Dmitry Orlov said in a report. Orlov is the general director of the Agency of Political and Economic Communications and a coordinator of the Popular Club, which is an expert venue of Putin-led All-Russian Popular Front.

Such factors as a quick deconsolidation of power, the initiative that the authorities lost in making up the agenda, inadequate electoral messages may hamper Putin to come back to the Kremlin, Orlov said. Orlov recalled that how Vasily Shuisky, Nicholas II and Mikhail Gorbachev lost power, reacting to time-serving demands of active groups (street protests). The expert recalled about some failures in the election campaign of the United Russia Party, when quite insignificant issues were promoted in the electorate, for instance, Dmitry Medvedev’s ‘broad government’.