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MOSCOW, July 7. /TASS/. The Russian State Duma lower parliament house said on Tuesday it has registered a bill imposing strict restrictions on fast food advertising similar to those limiting alcohol and tobacco advertising.
Two US rival fast food networks, McDonald’s and Burger King, are known for their aggressive advertising.
The bill provides for amendments to the federal law on banning advertising of food products with high sugar, salt and fat content in practically all printed and electronic mass media. The bill provides for clear specifications of junk foods, including the precise content of fats, salt, sweeteners, etc.
The bill imposes TV advertising ban in a period from seven in the morning to ten in the evening, local time. The amendments are also applicable to advertising at children’s establishments, military, sports and cultural facilities.