Synovate Comcon surveyed the Russian internet audience early this year to find out that a tiny 31% of Russian users agree to pay for desirable content. Over a period of three months each of them spends for the purpose 556 roubles ($15) on the average.
“A mere 6% paid for subscription to media content or access to archive materials. Most often users spend on games and applications for smartphones, communicators and software,” the company said. Software and specialized content are in the greatest demand.
According to analysts, more than 90% of internet users download films, video and music, 75% download books, 68% prefer games, and about 70% of the audience read online versions of newspapers and magazines at least once in three months.