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Nissan sub brand coming up in Russia

March 13, 2014, 14:06 UTC+3 SAMARA
First serial model will be introduced in April
1 pages in this article
© EPA/BAGUS INDAHONO

SAMARA, March 13,  /ITAR-TASS/. First serial model of Datsun, Nissan’s sub brand, manufactured by Russian major car producer AvtoVAZ will be presented on April 4 in Moscow, Nissan’s press office in Russia reported on Thursday.

According to the press office, Datsun was developed especially for the Russian market, and its launch of major importance for the brand’s global expansion. This will be the first time Datsun will be officially available in Russia.

The car was designed in Japan and developed by an international team of talented engineers who relied on the 80-year experience of Nissan Motor Corporation. According to Datsun’s Director in Russia Jerome Sego, the price will not exceed $10,989 and cars will be characterized by a high level of localization. The first serial cars will be available at dealers by the summer. The initial network of 25 dealers is planned to be expanded.

This year AvtoVAZ will launch serial production of two Datsun models but extend the model range in the following years. Datsun may reach about 100,000 sales by 2016 and go for exports.

According to Sego, Datsun’s goal is sales in an amount of about a third of all Nissan sales in Russia. Should Nissan achieve the 300,000 target by 2016, Datsun will sell 100,000. AvtoVAZ’s facilities are capable of meeting Datsun’s demand, said Sego.

He added Datsun was not intended to compete with Russian brand LADA as it had another brand positioning, another dealer network and other ambitions.

Datsun cars were produced during 1931-1986. In 2012 the Japanese car giant Nissan Motor Co decided to revive Datsun brand especially for Russia and other foreign countries. The same year AvtoVAZ and Nissan Manufacturing Rus signed an agreement to develop, prepare production of and assemble Datsun cars. The vehicles will roll off the assembly line for LADA Granta and LADA Kalina.

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