SOCHI, January 12, /ITAR-TASS/. The XX International “Resorts and Tourism-2014” exhibition will open in Sochi on Sunday. According to the long-established tradition, the display will give a start to a tourist season in Russia. This year, the exhibition will tell about the role of post-Olympic heritage in the development of the resort industry on the Black Sea coast, the exhibition’s organizers told Itar-Tass.
The exhibition has been organized with assistance from the Federal Agency for Tourism; the Union of Tourist Industry and the Russian Hotel Federation. More than 200 companies will participate in a forum of representatives of agencies who sell vouchers and provide accommodation for tourists. Tour operators will not only be able to compare the prices for vacation and treatment in the health resort centers of the Krasnodar territory but will have a chance to see new hotels that were built in Sochi for the Olympic Games.
“In recent years, Sochi has lost much of its attractiveness for vacationers because of the massive Olympic construction, because of a huge number of hotels undergoing renovation and services much worse than in hotels abroad,” the tourist exhibition’s organizers explained.
“It looks as if the period of hardships will soon be over. Sochi and other tourist facilities in the Krasnodar territory should return the status of comfortable vacation sites accessible to people of various interests and incomes. Successful promotion of this tourist project needs new approaches,” the organizers went on to say.
Effective hotel management and the use of tourist infrastructure will become the key subjects of roundtables and business seminars included in the programme of the Resorts and Tourism-2014 exhibition that will be open in Sochi until January 14.