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Midea Highlights Integrated Kitchen Solutions at Mebel 2016

December 05, 2016, 13:00 UTC+3
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MOSCOW, Dec. 5, 2016 /PRNewswire/ -- Leading Chinese consumer appliances manufacturer Midea (SZ: 000333) is showcasing complete kitchen solutions and appliances systems at the 28th Mebel exhibition from November 22 to 25. The largest furniture and appliance show in Russia and Eastern Europe is being held at the Expocentre in Moscow.

Midea, a fortune 500 company, emphasizes the "make yourself at home" concept in its new collection of products and kitchen solution sets, which features new products such as the flex induction cooktop, which is designed for greater flexibility; it allows users to place cookware anywhere on the induction zone.

"With Midea's kitchen and home appliances, we want to create a warm reception and welcoming atmosphere through our utmost attention to detail," said Danielle Boils, Director of brand marketing of Midea. "All our products have designs that are user-friendly, advanced, and safe, making cooking and cleaning much easier and more convenient."

The exterior kitchen designs integrating stainless steel and glass are blended into the modern lifestyle, creating a harmonious kitchen that always feels clean and fresh.

Midea's special dishwasher and vacuum cleaner display zone also gained wide attention at the show. The all-new dishwasher, WQP12-7735E, has the innovative technologies of TurboDrying and InnoWash to guarantee reliable performance and energy efficiency as well as the considerate Infinity Basket design that adds a third rack for smaller utensils, which best reflects Midea's idea of making the home easier and better.

Midea also unveiled a new 2-in-1 cordless stick vacuum cleaner at the trade show, the VSS01A14P, which is powered by a rechargeable battery andis handy for modern homes due to its minimalist design, strong suction power and low noise.

Midea opened its first brand store in Russia in July, while the new products highlighted at Mebel 2016 are expected to be released in the store and on the Russian market in 2017

About Midea Kitchen Appliance Division

Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufactures in China, founded in 1968. One of the world's largest kitchen appliance suppliers with annual sales revenue exceeding USD$2.7 billion, the company is the world's No.1 microwave oven manufacturer and No.3 dishwasher manufacturer. It operates one production base in Belarus and three in China as well as one R&D center in Bologna, Italy in addition to the two in China.

CONTACT: Ekaterina Korablyova, Brand Manager, +7-495-788-72-25 x123

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