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FENTY PUMA By Rihanna Spring Summer 2017 Collection Presented Live On TIDAL

September 26, 2016, 13:05 UTC+3

Rihanna Partners with TIDAL to Give Fans Worldwide Front Row Access to her Next Collection on Wednesday, September 28th

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NEW YORK, Sept. 26, 2016 /PRNewswire/ -- On Wednesday, September 28th, global music and entertainment platform, TIDAL, is hosting an exclusive livestream of the FENTY PUMA by Rihanna Spring/Summer 2017 fashion presentation during Paris Fashion Week – giving fans around the world the opportunity to catch a glimpse of the next collection available in stores next spring.

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TIDAL will be livestreaming both presentations scheduled at 7:30 and 8:30pm CEST – members and non-members alike will be able to view the events on FENTY.TIDAL.COM and via TIDAL's App. Viewers of the show will all be able to access exclusive interviews and behind the scenes content presented throughout the evening.

"It's a dream for me to be able to present my second collection of FENTY PUMA by Rihanna in Paris," said Creative Director, Rihanna. "I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris."

Fresh off the heels of her anticipated Autumn/Winter 2016 in-store launch earlier this month, this Spring/Summer 2017 season is being presented to buyers, press, influencers and the world in a unique, intimate and very different way befitting of the collection's direction, style and its namesake Creative Director.

For more information, visit or or FENTY.TIDAL.COM.


With the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable, sport-driven design of PUMA. Fearlessly bold and effortlessly stylish, PUMA BY RIHANNA is performance remixed.

PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Discovery, and unique experiences via TIDAL X. TIDAL is available in 52 countries, with more than a 42.5 million song catalog and over 140,000 high quality videos. For more information, please visit Follow TIDAL at, and and

CONTACT: Alisa Finkelstein, MWWPR, 212.827.3753

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