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American Crew Announces Global Finalists in the All-Star Challenge

April 06, 9:05 UTC+3
1 pages in this article

NEW YORK, April 6, 2016 /PRNewswire/. Men's grooming is one of the fastest growing segments in personal care, estimated to be worth $21.6 billion globally in 2016.* Men are paying more attention to their hair, relying on their stylist to make them look their best every day. American Crew, a leader in professional men's grooming, is celebrating the passion and creativity of salon professionals by bringing 15 stylists to Paris, the epicenter for trends and fashion, to compete in the All-Star Challenge. 

The All-Star Challenge is an annual global competition that recognizes the best stylists in the world, and challenges them to create artistic, modern styles that embody the vision of the American Crew man. Stylists take their inspiration and put their technique and talent to use to create looks for the competition.

"Every year we're amazed by the creativity and passion that stylists from all around the world bring to the All-Star Challenge," said David Raccuglia, founder of American Crew. "This year is unlike any other for the American Crew brand, and we look forward to seeing what the finalists bring to the global stage."

The 15 finalists chosen from thousands of entries to compete for the title of the 2015-2016 All-Star Challenge Global Champion are: Guy Gallo, Australia; Hasan Nasser, Canada; Jesper Olsen, Denmark; Guillaume Fort, France; Givi Jintchvelashvili, Georgia; Frederic Mendes de Sousa, Luxembourg; Frida Andersson, Norway; Paulo Soares, Portugal; Rustam Mirasov, Russia; Federico Lucchese, Italy; Robert Dallo, Spain; Kevin Herzong, Switzerland; Sandra Perovic, United Kingdom; Renat Murzagaleev, Ukraine; and Sara Leahy, United States.

The judging panel for the competition, now in its 13th year, includes: Paul Wilson, American Crew Global Artistic Director; Theri DeJoode, American Crew Global Technical Director; Sandra Nygaard, Fashion and Grooming Director, Men's Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica; and Sergiy Shapochka, 2014-2015 American Crew All-Star Challenge Global Champion.

For more information about the All-Star Challenge, style inspiration and more, please visit the All-Star Challenge Digital Headquarters at https://www.americancrew.com/allstarchallenge  

*© Statista 2016, "Size of the global male grooming market from 2012 to 2020 (in billion U.S. dollars)"

About American Crew All-Star Challenge:
The American Crew All-Star Challenge is about being recognized as the best stylist for men in the world. The cut. The model. The photograph. Bring it all together to create your ultimate interpretation of the American Crew man. We want the best stylist on the planet. One with a truly unique, artistic vision. One who understands what it takes to create a masculine, modern edge. And one who captures their masterpiece with professional-level art direction and photography. If you've got what it takes, start perfecting your style, because The American Crew All-Star Challenge is bigger and better than ever. Follow us on Twitter: @AmericanCrew, Facebook: https://www.facebook.com/americancrew and Instagram: @AmericanCrew.  

About American Crew:
American Crew, a professional leader in men's grooming, is the brand that defines men's style, hair care and grooming trends, distributed in more than 30,000 salons across 50 countries. The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevating men's style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit https://www.americancrew.com/.

Social Media:

Facebook: Facebook.com/americancrew
Twitter: @americancrew
Instagram: @americancrew, #asc2016
Rpr Marketing Communications ▪ 136 E 57th St, Suite 405 ▪ New York NY 10022 ▪ +1 (212) 317.1462

 

CONTACT: Ashley Hauza, Ashley.Hauza@rprmc.com, +1 (212) 317.1462, or Lucy Choe, Lucy.Choe@rprmc.com, +1 (212) 317.1462

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