WARSAW, Poland, Dec. 4, 2015 /PRNewswire/. MoneyGram (NASDAQ: MGI) announces today that it has signed an agreement to sponsor the European Handball Federation's upcoming Men's European Championship to be held in Poland during Jan. 15-31, 2016.
"At MoneyGram, we have a firm belief that all sports have the ability to bring friends and loved ones closer, much like our affordable and timely money transfers, and the 2016 European Handball Championship is no exception," says Juan Agualimpia, MoneyGram's chief marketing officer. "We are elated to sponsor this exceptional competition, which brings our customers closer to the thrilling play-by-play, positive energy and all-around fun associated with an action-packed game."
"It is a great pleasure to welcome a new brand to handball and to the Men's EHF EURO 2016," said Jean Brihault, EHF president. "For official sponsors, such as MoneyGram, the event will offer an exceptional opportunity to reach fans of the sport across Europe and worldwide, as Poland plays host to the biggest and highest profile European Championship to date."
MoneyGram will receive strong brand positioning during games. The company also plans to create a European Handball Championship magazine that will be distributed in MoneyGram agent locations across Poland to provide fans with information about the tournament, players and locations of the games. Also, at selected key games fans will enjoy attractions provided by special MoneyGram promotional booths.
The tournament will take place in Kraków, Katowice, Wrocław, and Gdansk. Forty-eight matches between 16 national teams will be played over a two-week period.
The audience for handball in Europe continues to increase each year. The Men's EHF EURO 2016 will be broadcast in 150 countries and territories and is expected to reach millions of TV viewers around the globe.
About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.
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