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Sberbank Launches New Digital Platform Based On Backbase CXP

April 21, 2015, 10:40 UTC+3

Russia's largest bank merges 83 regional sites into one single digital experience

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AMSTERDAM and MOSCOW, April 21 /PRNewswire/ -- Backbase, the customer experience platform (CXP) specialist, announced today that Sberbank, the largest Russian bank, serving 110 million customers, launched their new digital platform based on Backbase CXP.

Sberbank selected Backbase to support the transformation of their digital channels. First goal was to simplify their digital presence by merging 83, stand-alone, regional sites into one single digital experience. This will significantly enhance the overall customer experience and convenience for their customers.

"The new platform makes the interaction with the site for our customers much more convenient," says Nikita Volkov, Senior Vice President of Sberbank. "And by providing personalized offers that may interest users, we can improve the efficiency of our digital cross- and up-sell campaigns."

The project to revamp started in summer 2014 and was ready for testing in December that year. Since going live, the online results grew by 3.5, not a small number given that Sberbank ranks as the 15th largest website in Russia based on traffic.

This increase in performance is mostly due to the fact that since the introduction of Backbase CXP, the marketing and business teams at Sberbank can now control their online marketing and online sales campaigns directly, without the need for IT support, being directly in control over their own digital strategy and increasing the time-to-market of new products, services and promotions.

"It's an exciting time for Sberbank as it transforms its online presence into something powerful, informative and accessible," said Jouk Pleiter, CEO of Backbase. "Sberbank chose Backbase as the foundation for its new digital strategy and we couldn't be more pleased with the outcome of this first project. It's a large bank that does business all around the world, and their online platform will offer an enhanced experience for its local and global customers that will use digital channels more and more "

About Sberbank 

Sberbank of Russia is Russia's largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 110 million individual customers and 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with more than 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.

The Bank holds the general banking license No.1481 issued by the Bank of Russia. The official website is

About Backbase 

Backbase helps Financial Institutions around the world to become Digital Leaders and enables them to put digital channels at the core of their business model.  Our award-winning customer experience platform helps enterprises create, manage, and optimize digital experiences across any device. Backbase CXP offers a new, omni-channel presentation layer, that unifies data and functionality from existing business applications and IT systems into a seamless customer journey.

Industry analysts Gartner and Forrester recognize Backbase for its strong vision and solid customer experience management and cross-device delivery capabilities. At the same time Backbase is named by Ovum as market leader in delivering next-generation digital banking solutions.

Backbase's next generation digital banking platform enables FI's to drive self-service, fuel online sales and create superior customer experiences across all digital touch points. Over 50 large Financials around the world have standardized on the Backbase platform to drive and accelerate their digital transformation, including ABN AMRO, AIG, Al Rajhi Bank, Barclays, Bank Hapoalim, CheBanca!, Fidelity, GE, Hiscox, ING, Legal & General, KeyBank, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, SwissCard, SwissRe and Visa.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam and London.



Jelmer de Jong

Tel.: +31-6-2302-6012

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