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MILAN and HIROSHIMA, Japan, April 14 /PRNewswire/ -- Mazda Motor Corporation took the wraps off Mazda-designed artworks, including "Bike by KODO concept" and "Sofa by KODO concept," on the eve of opening the event "Mazda Design: The Car as Art," in the Italian city of Milan from April 14, 2015.
With "Mazda Design: The Car as Art," Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.
"Sofa by KODO concept" exhibits an exquisite blend of Mazda Design's refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all of Mazda's new-generation vehicles.
Also on display at the event are the works by traditional Japanese craftsmen inspired by Mazda's KODO -- Soul of Motion design philosophy. KODOKI is a copperware hammered from a single sheet of copper in Japan's famous Gyokusendo metal-working studio. SHIRAITO is a traditional lacquered box created by Kinjo-Ikkokusai which expresses the richness of natural phenomena using multiple layers of lacquer and finely broken eggshell.
"Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience," said Masahiro Moro, Mazda's Managing Executive Officer in charge of Global Marketing. "We introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image."
Photos - Mazda Milan design week 2015.
Kotaro Minagawa, Global Communications Planning Department, Mazda Motor Corporation