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LONDON, April 9 /PRNewswire/ -- Grey EMEA today announced the alignment of its Turkish digital agency 41?29! with its Grey Istanbul agency to create a new integrated digital communications agency to be called 4129Grey.
From today Alemsah Ozturk will become CEO of 4129Grey and Guray Mert has been appointed General Manager of 4129Grey. Alemsah will report directly to David Patton, CEO and President of Grey EMEA.
Alper Uner will relinquish his position of CEO Grey Istanbul but will take on the role of Non-Executive Chairman of 4129Grey until the end of 2015. His position as CEO Geometry and Hogarth (which are both WPP companies) will continue.
4129Grey will offer a fully integrated team of over 150 specialists in the field of communication and digital solutions supported by the wider global capabilities of the Grey Group.
David Patton, CEO and President of Grey EMEA commented "By aligning Grey Istanbul and 41?29! we will create a formidable and dynamic integrated agency structure that will bring together considerable talent and expertise across all digital, creative and strategy platforms in Turkey. I'm convinced this new agency model will significantly enhance the quality of work we deliver for our clients and our reputation in the market."
Alper Uner commented "In the last 14 years, Grey Istanbul has been a pioneer in many areas, always remembered as one of the most creative agencies it brought many international awards to our office and to our country. I am proud to deliver an agency to a new management team with a famous and successful history. The creation of 4129Grey will set a new standard in Turkish advertising. I'm really looking forward to supporting the new management team as we embark on this exciting journey."
Alemsah Ozturk said "We are very determined in our goal to create the most modern and creative communications agency in Turkey. The bringing together of strong digital and advertising capabilities under one roof not only will give us scale and presence, it will also enable us to create a truly integrated approach to match our clients needs and wants better than ever before".
Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ :WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer, Canon, 3M, NFL, BoehringerIngelheim, Marriott Hotels & Resorts, Nestle, Papa John's and T.J. Maxx.